Our Creative Director Retires
We are excited with a bit of melancholy as we acknowledge our Creative Director, Kent Merrell’s decision to retire from his successful 40+ years career at the end of this year! His creativity, wit, story-telling, and charm have touched many lives, including ours. We...
The Power of Multi-Channel Marketing
If we told you that you could lower your cost per lead (CPL) 20% or more, would we have your attention?
Which is more important: Cost per lead or Cost per sale
Recently I attended a conference and sat in on a few sessions that I found to be very interesting. One of the speakers…
Direct Mail and AEP
Absolutely, direct mail does work for AEP. TargetLeads’ team receives thousands of requests for information each year, especially during Medicare AEP season.
Know Your Audience this Medicare AEP Season
The highly anticipated, essential, and dreaded Medicare Annual Enrollment Period (AEP) will again be upon us. This Medicare AEP season, go into it with eyes wide open - wide open to the most important component of AEP success—your client. Now that I’m one of those...
Some Do’s and Do Not’s for MARKETING AEP LEADS
Every year the Annual Enrollment Period (AEP) tends to raise lots of questions. One of the most common questions we’re asked as we approach AEP is: Are your leads CMS compliant? (Center for Medicare and Medicaid Services).
What Are Response Rates
All that experience does give us a powerful track record. A track record that makes mailing with an experienced direct mail team like TargetLeads as risk free as is possible in a world that contains so many variables. We test, we mail, we track, we mail again and still we are subject to the countless variables that make it impossible to guarantee direct mail response rates.
Boost your marketing with TargetLeads
Targetleads’ proprietary profiled mailing lists now screen out prospects that traditionally respond at a lower rate. Considerable testing demonstrates our ability to pre-qualify more likely prospects for you to reach. Rather than having you mail more, we actually just help you mail better. Early indicators reflect an increase in response rates by up to half a percent for many mailings.
The data says direct mail still works.
Second only to a personal introduction from a friend or family; direct mail may be the single most effective marketing tool in a company’s marketing toolbox…Although fewer people exchange letters in the digital era. The direct mail industry accounts for almost 60% of the mail US households receive. Th If people mostly get marketing mail and are still looking forward to it, that’s great news for you.
The Purpose Of Advertising
Is there anything direct mail can’t do? Walking through the library of direct mail advertisements we’ve created over the decades, we’ve collected enough messages to demonstrate firsthand, that direct mail can do just about anything. The only requirement is to know what that anything is.
