DRIVE MORE LOCAL LEADS USING POSTCARD MARKETING
For home services businesses, postcard marketing continues to be one of the most practical and cost effective ways to generate local leads. While digital ads can disappear with a scroll or get buried in a crowded feed, a postcard shows up in the home physically. It...
Why Direct Mail Still Works in 2026
Why Direct Mail Still Works in 2026 (and Why Smart Businesses Are Scaling It) If you’re like most business owners, you’ve probably noticed something: digital marketing keeps getting more expensive — and less predictable. Email inboxes are crowded. Online ads are...
The Power of Color, With Purpose
Color theory One of the most powerful tools you can use in your direct mail design to impact consumers is color. Although color preferences are mostly subjective, color carries strong suggestive power. The effects of color have been used as a form of treatment for...
Make a Statement—Introduce Yourself, Visually!
Direct mail pieces, being visual in nature, are greatly enhanced with supporting graphics such as headshots, venue images, and logos. When strategically placed, these three valuable components can make your design look magnificent. Inversely, they can clutter and...
A Picture Is Just A Picture, Right?
Well, yes and no. “Why can’t I use certain pictures? They look great on my phone and my computer.” I’m quite sure your pictures do look great, on your device, but printing them is an entirely different matter. Images prepared for digital uses, such as emailing,...
How a Strong Marketing Campaign Can Drive Medicare AEP Success
The Medicare Annual Enrollment Period (AEP) is one of the busiest and most competitive times of the year for insurance professionals. With millions of seniors reviewing their plan options, the way you market your services can significantly influence how many qualified...
Why Direct Mail and Digital Ads Work Better Together
Let’s face it — marketing today is loud. Your audience is being bombarded with emails, pop-ups, push notifications, and promoted posts. But guess what still gets noticed? A well-designed piece of direct mail. Even better? When that mail is followed up with a clever,...
Our Creative Director Retires
We are excited with a bit of melancholy as we acknowledge our Creative Director, Kent Merrell’s decision to retire from his successful 40+ years career at the end of this year! His creativity, wit, story-telling, and charm have touched many lives, including ours. We...
The Power of Multi-Channel Marketing
If we told you that you could lower your cost per lead (CPL) 20% or more, would we have your attention?
Which is more important: Cost per lead or Cost per sale
Recently I attended a conference and sat in on a few sessions that I found to be very interesting. One of the speakers…