Make a statement—introduce yourself, visually!
Direct mail pieces, being visual in nature, are greatly enhanced with supporting graphics such as headshots, venue images, and logos. When strategically placed, these three valuable components can make your design look magnificent. Inversely, they can clutter and...
A Picture Is Just A Picture, Right?
Well, yes and no. “Why can’t I use certain pictures? They look great on my phone and my computer.” I’m quite sure your pictures do look great, on your device, but printing them is an entirely different matter. Images prepared for digital uses, such as emailing,...
How a Strong Marketing Campaign Can Drive Medicare AEP Success
The Medicare Annual Enrollment Period (AEP) is one of the busiest and most competitive times of the year for insurance professionals. With millions of seniors reviewing their plan options, the way you market your services can significantly influence how many qualified...
Why Direct Mail and Digital Ads Work Better Together
Let’s face it — marketing today is loud. Your audience is being bombarded with emails, pop-ups, push notifications, and promoted posts. But guess what still gets noticed? A well-designed piece of direct mail. Even better? When that mail is followed up with a clever,...
Our Creative Director Retires
We are excited with a bit of melancholy as we acknowledge our Creative Director, Kent Merrell’s decision to retire from his successful 40+ years career at the end of this year! His creativity, wit, story-telling, and charm have touched many lives, including ours. We...
The Power of Multi-Channel Marketing
If we told you that you could lower your cost per lead (CPL) 20% or more, would we have your attention?
Which is more important: Cost per lead or Cost per sale
Recently I attended a conference and sat in on a few sessions that I found to be very interesting. One of the speakers…
Direct Mail and AEP
Absolutely, direct mail does work for AEP. TargetLeads’ team receives thousands of requests for information each year, especially during Medicare AEP season.
Know Your Audience this Medicare AEP Season
The highly anticipated, essential, and dreaded Medicare Annual Enrollment Period (AEP) will again be upon us. This Medicare AEP season, go into it with eyes wide open - wide open to the most important component of AEP success—your client. Now that I’m one of those...
Some Do’s and Do Not’s for MARKETING AEP LEADS
Every year the Annual Enrollment Period (AEP) tends to raise lots of questions. One of the most common questions we’re asked as we approach AEP is: Are your leads CMS compliant? (Center for Medicare and Medicaid Services).