by Kent Merrell | Aug 23, 2023 | AEP Marketing, Direct Mail
Two questions – Two important answers. Does Direct Mail work? & Does Direct mail work for AEP? Despite the fact that the answer to both questions we frequently hear is an absolute, affirmative and positive yes, permit me to step past the empirical evidence,...
by Michelle Bardin | Jul 31, 2023 | AEP Marketing, Direct Mail
CMS Compliance, timing, and custom mailers! Are your AEP LEADS FOR MAPD (Medicare Advantage Part D) CMS compliant? Every year the Annual Enrollment Period (AEP) for Medicare tends to raise lots of questions. One of the most common questions we’re asked as we approach...
by Kent Merrell | Jul 20, 2023 | Direct Mail, Response Rates
Let’s talk real response rates for a couple minutes. A client once asked how many direct mail pieces we’ve mailed. Curious, I went to the calculator. The closest I could honestly claim of pieces we’d developed and mailed was between 600 and 650 million pieces. With...
by Kent Merrell | Jul 13, 2023 | Direct Mail, Marketing
Boost your marketing with TargetLeads triple action formula direct mail. As we all pull out of a crazy few years marked by uncertainty, confusion and the need for more focused marketing efforts, let me show you a few of the things TargetLeads is doing as they continue...
by Kent Merrell | Jul 6, 2023 | Direct Mail, Marketing
Does direct mail still work? Let’s look at a dozen reasons why I confidently say YES! Second only to a personal introduction from a friend or family; direct mail may be the single most effective marketing tool in a company’s marketing toolbox. 1....
by Kent Merrell | Jun 1, 2023 | Direct Mail
The question “does direct mail still work” typically leads to a pile of statistics taken from a mound of studies performed by countless agencies, organizations, and companies who all conclude “it does; direct mail still works!” Permit me to respond to...
