ANNUITY LEADS

Why Targeted Annuity Mailing Lists Improve Conversion Rates   

Unlike digital lead generation, direct mail targets seniors who are in the right financial stage to invest in annuities. Instead of sifting through low-intent leads, our annuity leads lists focus on:   

• Ages 55-75 – The prime demographic for annuity investments. 

• Annual household income of $75K+ – Targeting prospects with the financial means to purchase annuities. 

• Actively planning for retirement – Reaching those seeking long-term financial security.   

This level of targeting enhances conversion rates and improves sales efficiency by helping agents connect with prospects who are ready to act, rather than wasting time on individuals who are not yet financially prepared. 

Direct Mail vs. Digital: Why Mail Leads Convert More Effectively   

While digital marketing has its place, direct mail remains unmatched for annuity lead generation, particularly among seniors. Baby boomers are 29% more likely to trust and engage with physical mail than online ads, making direct mail an ideal strategy for reaching this demographic.   

Unlike digital ads that can be ignored, emails that go unopened or online forms that generate unqualified leads, direct mail creates a tangible, personal connection that drives action. Seniors often take their time reviewing physical mail, leading to longer engagement periods and higher response rates.  

Exclusive Direct Mail Leads Backed by Proven Data   

Our professionals comb through a vast array of resources to identify those individuals who best fit your desired criteria. With our proven annuity lead generation process, your business will have the highest potential for success because we only provide direct mail annuity insurance leads that match your ideal customer profile.   

TARGETLEADS® is the only direct mail lead vendor contracted with the state of California, reflecting our commitment to professionalism, compliance and high performance. Our goal is always to maximize the return our clients receive from their marketing campaigns, which is what has helped make us one of the leaders in lead generation for the insurance industry. 

Why Qualified Annuity Leads Are Essential for Agents, Advisors and Retirement Planners   

Direct mail and exclusive annuity leads are most effective for:   

• Insurance agents seeking pre-qualified prospects for annuity sales. 

• Financial advisors targeting retirees looking for secure income streams. 

• Retirement planners focused on helping seniors protect their financial future.   

Because income-qualified and age-targeted leads improve sales efficiency, agents spend less time chasing unqualified leads and more time closing sales with high-intent prospects. This strategic approach strengthens client relationships and increases long-term retention rates.