Finding Consumer Marketing Lists

Finding Consumer Marketing Lists

Marketers are able to then target potential audiences by nearly 200 criteria. Since nobody knows everything about everybody, experienced direct mail companies learn which criteria selections refine and improve response rates and which don’t.

Does Direct Mail Still Work? 

Does Direct Mail Still Work? 

The question “does direct mail still work” typically leads to a pile of statistics taken from a mound of studies performed by countless agencies, organizations, and companies who all conclude “it does; direct mail still works!” Permit me to respond to...