The Purpose Of Advertising
Is there anything direct mail can’t do? Walking through the library of direct mail advertisements we’ve created over the decades, we’ve collected enough messages to demonstrate firsthand, that direct mail can do just about anything. The only requirement is to know what that anything is.
Five Fascinating Medicare AEP Discoveries
l. We’ve discovered that some agents who take advantage of this available personalization, were previously stressed about finding the lists, the mail services, and the follow-up process. Providing all those services, TargetLeads could be packaged and placed on the stress relief shelf with Tums, Pepto-Bismol, and Rolaids.
Finding Consumer Marketing Lists
Marketers are able to then target potential audiences by nearly 200 criteria. Since nobody knows everything about everybody, experienced direct mail companies learn which criteria selections refine and improve response rates and which don’t.
Does Direct Mail Still Work?
The question “does direct mail still work” typically leads to a pile of statistics taken from a mound of studies performed by countless agencies, organizations, and companies who all conclude “it does; direct mail still works!” Permit me to respond to...