The Power of Color, With Purpose

The Power of Color, With Purpose

Color theory One of the most powerful tools you can use in your direct mail design to impact consumers is color. Although color preferences are mostly subjective, color carries strong suggestive power. The effects of color have been used as a form of treatment for...
A Picture Is Just A Picture, Right?

A Picture Is Just A Picture, Right?

Well, yes and no. “Why can’t I use certain pictures? They look great on my phone and my computer.” I’m quite sure your pictures do look great, on your device, but printing them is an entirely different matter. Images prepared for digital uses, such as emailing,...
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