FAQs
General Company & Services
What services does TARGETLEADS offer?
We provide targeted direct mail marketing, prospecting lists, exclusive lead generation, and digital marketing solutions designed to help businesses grow, especially in insurance and senior services. We offer both consumer and business data, digital campaigns, and full mailing services.
Who uses TargetLeads services?
Anyone who needs to grow their business! Insurance agents and carriers (Medicare, Final Expense, etc.), B2C and B2B marketers, home services companies (i.e. HVAC, Roofing, Contractors); seminar/event promoters, small businesses, and service providers looking for targeted prospects.
How long has TargetLeads been in business?
We’ve been a trusted direct marketing and lead generation company since 1985.
How do you compare to other lead vendors?
At TARGETLEADS, we’ve spent over 40 years helping businesses grow with smart, targeted marketing. Unlike other lead vendors, we don’t just sell data — we deliver exclusive leads, direct mail campaigns, event and seminar support, and full-service marketing tools all in one place. Our clients stick with us because we combine experience, strategy, hands-on support, and a commitment to honesty, integrity, and exceptional service to make sure every campaign performs. Simply put: we help you reach the right people, the right way, and make it easier to turn leads into loyal customers.
What is your conversion rate?
Conversion rates can vary widely — it depends on the agent, the market, the audience, and even the mail piece itself. While we can’t promise a specific number, our focus is on giving you high-quality, targeted leads and the tools to turn them into sales. Think of it like planting seeds: we provide the fertile soil, the right conditions, and expert guidance — how fast they grow depends on the gardener!
Direct Mail & Mailing Lists
What types of mailing lists do you provide?
We offer highly targeted consumer lists, business lists, and specialty lists customized by geographic, demographic, and behavioral filters to reach your ideal prospects. The lists can be provided to you with name, address, phone number (landline or cell), email address and more.
How do you get your data?
Our data is pulled from major data providers who compile the data from numerous sources such as drivers license information, voters registration information, county tax accessor files, real estate deed files, survey data and more. All records have to be verified through two or more sources to be on the list.
Can I target specific demographics (e.g., age, homeownership)?
Yes — you can filter by age range, income level, dwelling type, gender, marital status, and more. We have hundreds of selects available for both consumer and business lists!
How do I get a count of available names before ordering?
You can request a count online or by contacting your account rep.
How soon will my mailing go out after ordering?
Once you approve your order confirmation, your campaign typically prints and mails within 3–5 business days.
Do I have to use one of your mailers or can I provide my own?
You can select from one of our predesigned templates, you can edit one of our templates, or you can provide your own artwork.
Can I order two different mailers to meet the minimum?
No, minimums are based per mail piece.
What does your mailing price include?
Our direct mail pricing is complete turn-key and includes: selecting names to mail by age and income; forms, printing and mail shop; the average outgoing bulk postage up to $389/M; response postage and handling; as well as daily lead delivery.
Are the phone numbers on your lists scrubbed against the Do Not Call lists?
Yes, we scrub our lists against both federal & state Do Not Call lists monthly. For more information on the Do Not Call list, visit www.donotcall.gov.
Lead Delivery & Formats
Are leads exclusive?
Yes — all responses are 100% exclusive to you and never resold or shared.
How are leads delivered?
You can receive leads electronically through our portal, via TL LeadManager®, or both.
What is a duplicate list?
It’s a list containing the names you mailed to, including phone numbers and additional data if available.
Do you sell old leads (often called "B" Leads)?
No. NEVER. Our leads are 100% EXCLUSIVE, never copied and resold. We keycode each lead with the account number and job number. This way we know what agent each response was mailed for. The responses from that mailing ONLY go to that agent and no one else.
Can I get a duplicate list of the names you are mailing to with their phone numbers on the list?
Yes! TARGETLEADS® sells the duplicate list with name, address and a phone number when available. Additional output options are also available: month/year of birth, income keycoded, street sequence and more. Let your sales representative know specifically what you would like to receive. You must order the duplicate list at the same time as your mailing order to receive the discounted duplicate list rate.
TL LeadManager® Software
What is TL LeadManager®?
It’s our proprietary contact management system where you can view, organize, score, and track your leads efficiently.
Is TL LeadManager® included with my service?
Yes — it’s free with regular mailings (volume dependent), and available alone for a monthly fee.
Can you connect to my CRM?
You can manually export the leads from TL LeadManager to a CSV format that can be imported into your CRM. Or, we can set up a nightly export to automatically export your leads each evening. Then you can import the file into your CRM.
Digital Marketing & Multichannel
What digital services do you offer?
Facebook (meta) ads, Email blasts, paid ads (Google), display retargeting, and website visitor retargeting that complements direct mail for increased engagement.
Can digital and direct mail work together?
Yes — combining channels often boosts response rates and brand recall.
How is your digital marketing service different?
We integrate direct mail with digital marketing by matching mailed households to their IP or email addresses, then delivering complementary digital ads that mirror the direct mail piece—amplifying reach, engagement, and overall campaign effectiveness.
REAL TIME DATA LEADS (INTERNET LEADS)
What type of data leads (internet leads) do you offer?
TARGETLEADS offers internet leads for both Medicare and Health.
What is the cost for internet leads?
Medicare - $12 per lead and Health - $15 per lead.
Both have a 20 lead minimum order.
How are the internet lead generated?
We run Google ads to drive traffic to various landing pages where consumers can read about the products they are interested in. And if they want more information, they fill out a form to request it. Those requests are the leads that are routed to you. Delivery time is milliseconds. All leads are delivered in real time. All leads are exclusive, never shared.
What criteria can we use to segment the leads?
For Medicare leads - You can select by state, any age between 64 and 99, and you have the option to exclude people who do NOT have Medicare parts A & B.
For Health leads - Any age between 18 and 64, exclude people with certain medical conditions (AIDS/HIV, Cancer, Diabetes, Heart Attack, Pulmonary Disease or Stroke), exclude people who are pregnant, narrow by household size (1 to 10), narrow by estimated household income.
Are the Medicare leads CMS compliant?
The websites used to generate the Medicare leads are filed with CMS for compliance.
To view more FAQ’s on our real time data leads (internet leads), click HERE.
Inbound Call Leads
Do you offer call leads?
Yes — TargetLeads provides exclusive inbound phone leads generated from ads where consumers call directly to talk with you. These are NOT live transfers. These calls ring directly to your phone so there is no middle man.
What type of inbound call leads do you offer?
Currently we offer Medicare and Final Expense.
How does billing work for call leads?
You are billed for any call that lasts 105 seconds or more or also for missed calls. We do not refund calls that exceed 105 seconds or missed calls.
Do you have scripts available?
Yes, we do have suggested scripts to use for optimal success.
To learn more about our live inbound call leads, click HERE.
Ordering & Payments
How do I place an order?
Orders can be placed online or by contacting sales. You can also request counts, view order forms, and run list selections on the site.
What payment methods do you accept?
Acceptable methods include major credit cards, checks, and money orders.
Policies, Compliance & Support
Where can I find your privacy and usage policies?
We provide comprehensive policies including FTC compliance, TCPA guidance, and acceptable use. You can view all of our policies HERE.
How can I get help or support?
Contact us by phone, email, or through the contact form for sales, support, billing, or technical help. We also are available on Live Chat during regular business hours. Click the icon in the bottom right of your screen to open the chat.
