Building the Right Custom Lead List

Your campaign is only as strong as your list. That’s why TARGETLEADS® helps clients build a custom mailing list that precisely fits their campaign goals. We filter by geography, age, income, homeownership, marital status and more – so your message lands in the hands of people most likely to respond.

Clean, current data is critical. Outdated names and incorrect addresses waste time and money. That’s why our lists are continuously updated and validated. You get only the most relevant contacts, filtered for your specific product, region or niche.

If you’re promoting Medicare, final expense, annuities or long-term care, we’ll help you reach the right demographics with confidence. Whether you’re going local or national, working on your first campaign or scaling a mature one, our custom lead generation process is built around your business needs – not a one-size-fits-all template.

Custom Printing and Mailing Solutions

TARGETLEADS® has produced hundreds of millions of mail pieces – and we’ve tested nearly every format, finish and size along the way. Our in-house capabilities give you full access to time-tested formats. With flexible custom printing and mailing services, you’ll be able to tailor every element to your audience and message.

Our most productive formats include:

• Letters in envelopes: A classic format offering unmatched versatility. Add reply cards, business reply envelopes, QR codes or phone numbers to encourage multiple response options.
• Postcards: Fast, affordable and visual, postcards come in sizes like 4”x6”, 5.5”x8.5”, and 6”x11” and grab attention in the first glance.
• Bi-fold & jumbo bi-fold: Compact and efficient or bold and spacious, these foldable formats come with detachable, postage-paid reply cards for frictionless responses.
• Tri-fold and quad-fold: Ideal when you need more space to explain complex products while still offering a return device.

No matter which format you choose, our custom direct mail printing is done in-house – giving you faster turnaround times and reliable quality at every step.

Add Email Lists for Multichannel Campaigns

Want to get even more from your campaign? We help you combine print and digital for a multichannel approach that multiplies results. Using a custom email list in tandem with direct mail lets you create seamless follow-ups that reinforce your offer.

Send a letter or postcard to introduce your message, then follow up a few days later with a targeted email to keep the conversation going. This blend of physical and digital creates a cohesive experience that boosts recognition and builds trust.

Syncing your email and direct mail campaigns also lets you track engagement more closely, identify warm leads faster and create more meaningful conversations. A consistent voice across print and digital touchpoints not only increases ROI – it strengthens your brand. With your custom mailing list and email contacts working in unison, your message gets heard.

Work with TargetLeads

Getting started is simple. You can reach out to us online through our contact form or use our streamlined online order process to get your campaign in motion. A TARGETLEADS® account specialist will guide you through every step – from refining your audience and selecting a format to launching a full-scale campaign.

We’ve helped thousands of agents and marketers build successful lead generation strategies, from Medicare and annuity providers to small businesses launching their first mailer. Some clients come to us with tight budgets, while others are ready for high-volume initiatives – we offer scalable solutions for all.

Need creative help? No problem. Want to match a new campaign with your past branding? We’ve got you covered. With full-service capabilities and expert resources, we’re here to make direct mail easy, effective and fully tailored to your goals. Let’s build something that gets results.