We’ll start with our top five most productive formats. (Productive meaning, cost effective in response vs. production and mailing cost.)
Letters in Envelopes
Envelopes may offer you the most flexibility of any practical direct mail package. You can mail a variety of sizes and colors and fill them with as much or as little information as you want. Envelopes carry with them a certain amount of credibility. A recipient who recognizes an envelope may carry a business message, a marketing message or a personal message. All three are acceptable because you care enough to protect your message inside an envelope. An envelope package also permits every form of response device. You can provide a phone number to call or text, a website or QR code to respond online, a business reply card or business reply envelope which provides more privacy for the returning of the reply card. You have the surface of the envelope to broadcast your message before it ever gets open, or you can leave it blank and depend on curiosity to get your prospect inside. Each of these options is available with TargetLeads.