by Kent Merrell | Aug 23, 2023 | AEP Marketing, Direct Mail
Two questions – Two important answers. Does Direct Mail work? & Does Direct mail work for AEP? Despite the fact that the answer to both questions we frequently hear is an absolute, affirmative and positive yes, permit me to step past the empirical evidence,...
by Kent Merrell | Aug 10, 2023 | AEP Marketing
The highly anticipated, essential, and dreaded Medicare Annual Enrollment Period (AEP) will again be upon us. This Medicare AEP season, go into it with eyes wide open – wide open to the most important component of AEP success—your client. Now that I’m one of...
by Michelle Bardin | Jul 31, 2023 | AEP Marketing, Direct Mail
CMS Compliance, timing, and custom mailers! Are your AEP LEADS FOR MAPD (Medicare Advantage Part D) CMS compliant? Every year the Annual Enrollment Period (AEP) for Medicare tends to raise lots of questions. One of the most common questions we’re asked as we approach...
by Kent Merrell | Jun 15, 2023 | AEP Marketing
This most recent Medicare Annual Enrollment Period (AEP) was my first AEP Season where I, as a “senior” was marketed to by my fellow Medicare AEP marketers. As I talk with many of the TargetLeads’ agents in developing direct mail letters, brochures, and postcards, I...
