Direct Mail and AEP

Direct Mail and AEP

Two questions – Two important answers. Does Direct Mail work? & Does Direct mail work for AEP? Despite the fact that the answer to both questions we frequently hear is an absolute, affirmative and positive yes, permit me to step past the empirical evidence,...
Know Your Audience this Medicare AEP Season

Know Your Audience this Medicare AEP Season

The highly anticipated, essential, and dreaded Medicare Annual Enrollment Period (AEP) will again be upon us. This Medicare AEP season, go into it with eyes wide open – wide open to the most important component of AEP success—your client. Now that I’m one of...
What Are Response Rates

What Are Response Rates

Let’s talk real response rates for a couple minutes. A client once asked how many direct mail pieces we’ve mailed. Curious, I went to the calculator. The closest I could honestly claim of pieces we’d developed and mailed was between 600 and 650 million pieces. With...
Boost your marketing with TargetLeads

Boost your marketing with TargetLeads

Boost your marketing with TargetLeads triple action formula direct mail. As we all pull out of a crazy few years marked by uncertainty, confusion and the need for more focused marketing efforts, let me show you a few of the things TargetLeads is doing as they continue...