Boost your marketing with TargetLeads triple action formula direct mail.
As we all pull out of a crazy few years marked by uncertainty, confusion and the need for more focused marketing efforts, let me show you a few of the things TargetLeads is doing as they continue to lead the lead generation world.
Certainly, these past couple of years created challenges for all of us; but they also brought unique opportunities.
The world is witnessing supply chain disruptions in nearly every sector of business. Mail production and delivery are no exception. Although we’ve all enjoyed growth and success for many years, our clients depend on our consistent pioneering drive. We look at these recent disruptions as opportunities to continue to improve and innovate.
- These innovations include providing more efficient response options, including the ever-popular QR code where mail recipients can respond with a quick scan on their phone.
- Our new Jumbo Bi-fold format demands greater attention and provides additional room for messaging.
- The development of our proprietary profiling system helps us more highly target prospects who are most likely to respond.
The utilization of these three additions to our clients’ direct mail arsenal makes it possible to offset the disruptions which caused most lead generation efforts to suffer in the past.
Now let’s get into the weeds for a minute or two.
When shutdowns tore through the face to face sales channel, they forced the sales world to change. We helped our clients pivot and refine their messaging to include technology-based meetings as their primary sales forum. We helped provide our agents with the necessary training, and together we reached record response objectives.
Two major things changed during this period: Perception and reality. The underlying concepts behind the sales cycle remained largely the same. This meant agents who could pivot continued to do well.
Perceptions among the agent sales force and the perceptions among their clients combined to favor the courageous and undaunted agent.
The biggest change was the need to interact with one another virtually rather than face-to-face. Safety was justifiably the top concern. As people spent the earliest days of the shutdowns adjusting to a new virtual reality, reaching potential customers through the mail became more important and direct mail volumes began to exceed pre-pandemic levels. What followed was the reality that direct mail proved its power once again as an advertising medium. This pulled many fence-sitters back into the direct mail channel, thus increasing competition.
As more and more businesses discovered that they could continue to succeed even in the virtual realm, the volume of direct mail grew.
As the reality that a former person-to-person dominant business could continue virtually was demonstrated, that reality replaced the erroneous perception that it couldn’t, and direct mail volume continued to grow.
During this period of growth, a second unanticipated reality slammed into the direct mail recovery—that of the US Postal Service (USPS) supply chain disruption. A combination of USPS decisions to modify operations, along with the worldwide pandemic-related human workforce disruption, slowed and, hampered the formerly excellent service from the USPS. Mail sputtered, and crawled from the post office to the homes of potential customers, and then slowly lumbered back in the form of responses.
A third reality that surfaced during these disruptions was the emergence of unscrupulous organizations. These entities figured out how to work virtually without the integrity expected from the traditional person-to-person sales channel.
The misrepresentations from these unsavory groups drew the attention of government officials. In an effort to protect against such deceptions in advertising, officials have used a heavy hand across the board – a reality creating a perception of fear among companies who wanted to continue benefiting from the power of direct mail. This fear slowed other organizations’ innovations, but not TargetLeads. This new reality favors the brave.
So let’s get back out of the weeds.
Through all of these disruptions, our team at TargetLeads eyes focused helping our clients maintain profitable response rates, reaching the right targeted audience and getting their messages safely into the hands of more prospects and get responses back more quickly and more cost-effective.
Let us introduce our three powerful tools which gained traction from our recent industry disruption.
The Jumbo Bi-fold mailer.
The JUMBO, as we call it, provides 50% more attention getting power with 50% more space to tell and sell. Response rates so far show a welcome improvement in response. With the additional leads per 1000 pieces ordered, the Jumbo Bi-fold easily reduces the cost per lead compared to the smaller Bi-fold.
The QR code response device.
Experience shows a consistent response rate and increased speed of response. Your clients simply scan the code with their phone and request that you contact them. This method shortens the time a prospect has to forget they requested your call. Our agents can respond faster and enjoy more success with these prospects. If you want to know how to boost leads, making responses more convenient is always a good idea.
Profiled Mailing Lists
Targetleads’ proprietary profiled mailing lists – These now screen out prospects that traditionally respond at a lower rate. Considerable testing demonstrates our ability to pre-qualify more likely prospects for you to reach. Rather than having you mail more, we actually help you mail better. Early indicators reflect an increase in response rates by up to half a percent for many mailings.
Speeding increased responses with the integrated QR response codes, grabbing more attention to your message with the new JUMBO Bi-fold mailer, and refining the effectiveness of your targeted audience with our proprietary profiled lists means You get More, for Less, Faster!
The Power of Postcards
In addition to these three response boosters, our team has also refined our ability to help you maximize the power of postcards. Postcards are proving to be a powerful tool for workshops and seminars, as well as lead generation now that our QR codes are making up for the lack of a returnable card.
With nearly 40 years catering to agents, carriers, and agencies, there is no more capable team to help you choose the most effective messages, use carrier art or develop your own. We’ll help you target the right prospects and with our state-of-the-art lead management system TLLM, we help you maximize your lead management. We are also masters in helping you navigate co-op plans to improve your direct mail effectiveness.
With nearly 40 years of experience catering to agents, carriers and agencies, there is no team more capable of helping you choose the most effective messages, utilize carrier art or develop your own. We’ll help you target the right prospects and with our state-of-the-art lead management system TLLM we help you maximize your lead management. We are also masters to help you navigate co-op plans to improve your direct mail effectiveness. Contact one of our direct mail boosting professionals and learn how to generate high-quality leads that can enhance your business.