by Kent Merrell | Jul 6, 2023 | Direct Mail, Marketing
Does direct mail still work? Let’s look at a dozen reasons why I confidently say YES! Second only to a personal introduction from a friend or family; direct mail may be the single most effective marketing tool in a company’s marketing toolbox. 1....
by Kent Merrell | Jun 1, 2023 | Direct Mail
The question “does direct mail still work” typically leads to a pile of statistics taken from a mound of studies performed by countless agencies, organizations, and companies who all conclude “it does; direct mail still works!” Permit me to respond to...