What Are Response Rates

What Are Response Rates

Let’s talk real response rates for a couple minutes. A client once asked how many direct mail pieces we’ve mailed. Curious, I went to the calculator. The closest I could honestly claim of pieces we’d developed and mailed was between 600 and 650 million pieces. With...
Boost your marketing with TargetLeads

Boost your marketing with TargetLeads

Boost your marketing with TargetLeads triple action formula direct mail. As we all pull out of a crazy few years marked by uncertainty, confusion and the need for more focused marketing efforts, let me show you a few of the things TargetLeads is doing as they continue...
The Purpose Of Advertising

The Purpose Of Advertising

Is there anything direct mail can’t do? Walking through the library of the direct mail advertisements we’ve created over the decades, we’ve collected enough messages to demonstrate firsthand, that direct mail can do just about anything. The only requirement is to know...
Five Fascinating Medicare AEP Discoveries

Five Fascinating Medicare AEP Discoveries

This most recent Medicare Annual Enrollment Period (AEP) was my first AEP Season where I, as a “senior” was marketed to by my fellow Medicare AEP marketers. As I talk with many of the TargetLeads’ agents in developing direct mail letters, brochures, and postcards, I...