by Kent Merrell | Jul 20, 2023 | Direct Mail, Response Rates
Let’s talk real response rates for a couple minutes. A client once asked how many direct mail pieces we’ve mailed. Curious, I went to the calculator. The closest I could honestly claim of pieces we’d developed and mailed was between 600 and 650 million pieces. With...
by Kent Merrell | Jul 13, 2023 | Direct Mail, Marketing
Boost your marketing with TargetLeads triple action formula direct mail. As we all pull out of a crazy few years marked by uncertainty, confusion and the need for more focused marketing efforts, let me show you a few of the things TargetLeads is doing as they continue...
by Kent Merrell | Jul 6, 2023 | Direct Mail, Marketing
Does direct mail still work? Let’s look at a dozen reasons why I confidently say YES! Second only to a personal introduction from a friend or family; direct mail may be the single most effective marketing tool in a company’s marketing toolbox. 1....
by Kent Merrell | Jun 22, 2023 | Adevertising
Is there anything direct mail can’t do? Walking through the library of the direct mail advertisements we’ve created over the decades, we’ve collected enough messages to demonstrate firsthand, that direct mail can do just about anything. The only requirement is to know...
by Kent Merrell | Jun 15, 2023 | AEP Marketing
This most recent Medicare Annual Enrollment Period (AEP) was my first AEP Season where I, as a “senior” was marketed to by my fellow Medicare AEP marketers. As I talk with many of the TargetLeads’ agents in developing direct mail letters, brochures, and postcards, I...
