The Power of Color, With Purpose

The Power of Color, With Purpose

Color theory One of the most powerful tools you can use in your direct mail design to impact consumers is color. Although color preferences are mostly subjective, color carries strong suggestive power. The effects of color have been used as a form of treatment for...

The Power of Multi-Channel Marketing

Lower your cost per lead (CPL) by 20% or more by adding this one thing to your next mailing.  That’s what the power of Multi-Channel Marketing can do for you! See our Case Study below! So what IS Multi-Channel Marketing? Multi-channel marketing is where...
Direct Mail and AEP

Direct Mail and AEP

Two questions – Two important answers. Does Direct Mail work? & Does Direct mail work for AEP? Despite the fact that the answer to both questions we frequently hear is an absolute, affirmative and positive yes, permit me to step past the empirical evidence,...