The Purpose Of Advertising

The Purpose Of Advertising

Is there anything direct mail can’t do? Walking through the library of the direct mail advertisements we’ve created over the decades, we’ve collected enough messages to demonstrate firsthand, that direct mail can do just about anything. The only requirement is to know...
Does Direct Mail Still Work? 

Does Direct Mail Still Work? 

The question “does direct mail still work” typically leads to a pile of statistics taken from a mound of studies performed by countless agencies, organizations, and companies who all conclude “it does; direct mail still works!” Permit me to respond to...