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The Purpose Of Advertising

The Purpose Of Advertising

by | Jun 22, 2023 | Advertising

Is there anything direct mail can’t do? Walking through the library of the direct mail advertisements we’ve created over the decades, we’ve collected enough messages to demonstrate firsthand, that direct mail can do just about anything. The only requirement is to know...
Five Fascinating Medicare AEP Discoveries

Five Fascinating Medicare AEP Discoveries

by | Jun 15, 2023 | AEP Marketing

This most recent Medicare Annual Enrollment Period (AEP) was my first AEP Season where I, as a “senior” was marketed to by my fellow Medicare AEP marketers. As I talk with many of the TargetLeads’ agents in developing direct mail letters, brochures, and postcards, I...
Finding Consumer Marketing Lists

Finding Consumer Marketing Lists

by | Jun 8, 2023 | Lists, Marketing

We see printers both local and national advertise great rates on printing postcards. Some say they can also get you a list of prospects to mail it to. After the ink is on paper, the lists of leads of consumers and/or businesses are where it gets tricky. Let’s look at...
Does Direct Mail Still Work? 

Does Direct Mail Still Work? 

by | Jun 1, 2023 | Direct Mail

The question “does direct mail still work” typically leads to a pile of statistics taken from a mound of studies performed by countless agencies, organizations, and companies who all conclude “it does; direct mail still works!” Permit me to respond to...